Choosing the right color is important in every website design. With all the colors available, however, you might have a problem choosing which one best fits the design of your Calgary website. This article shares some tips.

Determine your purpose

Before deciding the color to use on your website, it is important that you determine the purpose of creating the site. Will it be an information portal or an e-commerce site? This can help you determine the kind of mood you want to set for your visitors. If you are creating a corporate site for your company, use colors that can exude trustworthiness and professionalism. If you are creating a fashion website, on the other hand,  go for colors that invoke sophistication and elegance.

Know your audience

Knowing your target audience can help you determine the perfect color for your website. The color you choose must appeal to your target audience. If your target audience are middle-aged men, for instance, you might need to use masculine colors such as black and blue. Having a target audience who are all female teenagers, on the other hand, may require you to choose feminine colors such as light blue and pink.

Image

Think about the kind of image that you want to your website to have. Do you want your visitors to portray an image of enjoyment? Then you might need to use a combination of lively colors. If you want them to depict an image of elegance on your site, go for colors such as black or violet, and red. When it comes to business, image may not be everything but it matters a great deal.

The meaning of colors

The background color of your site and the color of your text, headlines and sub headlines can all have a psychological impact on your visitors. Here is a list of colors with the kinds of mood they express.

-          Red

This color is associated with love, passion, power, danger, warning, excitement, impulse, aggression, action and adventure.

-          Blue

Blue exudes coolness, trustworthiness, success, seriousness, calmness, professionalism, freedom, patience, loyalty, peace, sadness, and depression.

-          Yellow

This color is associated with optimism, happiness, brightness, light, and joy.

-          Orange

Orange exudes friendliness, warmth, approachability, energy, playfulness, courage, celebration, fun, youthfulness, creativity, and comfort.

-          Green

Green means life, naturalness, restfulness, health, wealth, and prosperity. In certain contexts, this color implies decay and toxicity.

-          Violet

This color exudes wisdom, sophistication, celebration, loyalty, justice, ambiguity, uncertainty, luxury, fantasy, and dreams.

-          White

White means purity, cleanliness, youth, freshness, peace, innocence, and simplicity.

-          Pink

This color is associated with softness, sweetness, innocence, youthfulness, and tenderness.

-          Brown

This color is associated with comfort, strength, stability, credibility, earth, nature, primitive, and simplicity.

-          Gray

Gray exudes security, maturity, and reliability.

-          Black

This color is associated with power, elegance, secrecy, mystery, seriousness, and darkness.

Colors also help in communicating your message and strengthening your brand awareness. It is important you choose a web design company that can create your website using the most effective and appropriate colors. Visit this website for help.

The need for digital marketing rises along with the growing number of businesses in any industry. It is now an important piece of just about any company’s marketing mix. This is why many business owners are getting marketing services from Magento solution experts.

The need for digital marketing rises along with the growing number of businesses in any industry. It is now an important piece of just about any company’s advertising mix. This is why many business owners are getting marketing services from Magento solutions experts. You should know the top marketing trends for this year to stay ahead of your competitors. If you are feeling the pressure to join the online arena, practice these three digital marketing solutions.

Top online marketers summed up 2012 in a few words: mobile apps and websites, big brands, and Google changes. As you look back at the advancements that took place last year, you should also look ahead to what 2013 has in store.
Content Management Systems
Content remains the main concern of search engines. You will see more information on how you should present content to readers in the coming months. Create efficient, searchable, accessible and multi-platform content. Make sure your content reaches your target market through the best interactive experience possible to boost your website’s views.

Major search engines value unique content. Many marketing experts know the importance of content creation as a marketing tool. People use the Internet to find information. This is why search engines put high value on informative content. Creating viral posts that web users share, such as videos and blog posts, is beneficial for you. Search engines, in return, give you higher percentages in their calculations.

Mobile Web Apps & Facebook App Design

More and more Internet users are accessing the web from mobile devices. As a result, many business owners are now developing a mobile strategy to make their web presence accessible through smartphones.
Mobile web sites and web apps have become viable solutions with the availability of HTML5 development platforms. These are capable of generating mobile applications and sites with functionality and user experiences almost identical to native apps.

Professional Web Design

Simplicity of design interaction is the new standard. This is a good way to make your content accessible and readable on the highest possible number of devices. Add visual appeal to attract more visitors to read your content. Incorporate relevant graphics, videos, or images to your site posts. Do not stuff visuals into your content, as it can have a negative effect on your ranking. Make your posts more pleasing by placing images next to the text.
Minimalism, simplicity, clean layouts, less decoration, and design focusing on typography are the main visual trends for 2013. Simplification in web design and aesthetic matters responds to the need for creating images and scalable elements for retina displays.

In recent years, the number of websites has increased significantly, making the Internet a very competitive marketplace. Digital marketing solutions are connecting businesses with customers in an unparalleled fashion. Chances are, you already know how important it is to establish a business, but are uncertain how to get started. Visit sites like www.flintinteractive.com.au to help you get started with your business.