There are also many well-worded refutations of the idea that SEO is dead. Authors trying to stir up some controversy write articles with that headline or a variation. This way, they can explain why SEO is, in fact, still going strong.
Regardless of the reason, the phrase has become cliché and tired. It’s time to move on, but before that, here’s a final explanation of why SEO is not dead, and will never die.
Search engine optimization or SEO includes any activity or set of activities designed to get business from the organic search results in search engines. If you changed the title tag on your homepage to make your website rank better on Google, you’re doing SEO.
There are ways to get business from search engines not defined as SEO services, however. Google and other major search engines sell ad spaces with their organic search results. Buying these ads isn’t SEO, but the information you can get from running them can often be beneficial to your SEO efforts.
What can kill SEO?
SEO will only ever die when search engines do. As long as there are search engines, people will figure out how they work to get business from them.People will still be doing activities designed to get business from organic search engine results, keeping SEO alive and kicking.
Until the death of the search engines, SEO will continue to change and shape its way around them. If you want to stay in the game, the key is to stay on trend with the latest developments and adapt your efforts effectively.
Content is king right now. With Google’s Penguin update, the search engine giant made it clear that it wants great, shareable content that people care about.
If you want to keep offering local SEO services, you need to invest in real, valuable, and relevant content. Develop your internal thought leaders to where they can add value to your audience and positioning in the market. Follow internal SEO practices to make sure that your audience and the search engines find and recognise you. Make your content so compelling that people talk about it and want to share it.
Look to real social media community support, compelling PR, and real content. This is where the best SEO companies in Australia are turning more and more.
SEO is alive and kicking, and it will continue to change throughout the years. Writers claiming that SEO is dead have clearly lost the trend.