Choosing the right color is important in every website design. With all the colors available, however, you might have a problem choosing which one best fits the design of your Calgary website. This article shares some tips.
Determine your purpose
Before deciding the color to use on your website, it is important that you determine the purpose of creating the site. Will it be an information portal or an e-commerce site? This can help you determine the kind of mood you want to set for your visitors. If you are creating a corporate site for your company, use colors that can exude trustworthiness and professionalism. If you are creating a fashion website, on the other hand, go for colors that invoke sophistication and elegance.
Know your audience
Knowing your target audience can help you determine the perfect color for your website. The color you choose must appeal to your target audience. If your target audience are middle-aged men, for instance, you might need to use masculine colors such as black and blue. Having a target audience who are all female teenagers, on the other hand, may require you to choose feminine colors such as light blue and pink.
Image
Think about the kind of image that you want to your website to have. Do you want your visitors to portray an image of enjoyment? Then you might need to use a combination of lively colors. If you want them to depict an image of elegance on your site, go for colors such as black or violet, and red. When it comes to business, image may not be everything but it matters a great deal.
The meaning of colors
The background color of your site and the color of your text, headlines and sub headlines can all have a psychological impact on your visitors. Here is a list of colors with the kinds of mood they express.
- Red
This color is associated with love, passion, power, danger, warning, excitement, impulse, aggression, action and adventure.
- Blue
Blue exudes coolness, trustworthiness, success, seriousness, calmness, professionalism, freedom, patience, loyalty, peace, sadness, and depression.
- Yellow
This color is associated with optimism, happiness, brightness, light, and joy.
- Orange
Orange exudes friendliness, warmth, approachability, energy, playfulness, courage, celebration, fun, youthfulness, creativity, and comfort.
- Green
Green means life, naturalness, restfulness, health, wealth, and prosperity. In certain contexts, this color implies decay and toxicity.
- Violet
This color exudes wisdom, sophistication, celebration, loyalty, justice, ambiguity, uncertainty, luxury, fantasy, and dreams.
- White
White means purity, cleanliness, youth, freshness, peace, innocence, and simplicity.
- Pink
This color is associated with softness, sweetness, innocence, youthfulness, and tenderness.
- Brown
This color is associated with comfort, strength, stability, credibility, earth, nature, primitive, and simplicity.
- Gray
Gray exudes security, maturity, and reliability.
- Black
This color is associated with power, elegance, secrecy, mystery, seriousness, and darkness.
Colors also help in communicating your message and strengthening your brand awareness. It is important you choose a web design company that can create your website using the most effective and appropriate colors. Visit this website for help.
Determine your purpose
Before deciding the color to use on your website, it is important that you determine the purpose of creating the site. Will it be an information portal or an e-commerce site? This can help you determine the kind of mood you want to set for your visitors. If you are creating a corporate site for your company, use colors that can exude trustworthiness and professionalism. If you are creating a fashion website, on the other hand, go for colors that invoke sophistication and elegance.
Know your audience
Knowing your target audience can help you determine the perfect color for your website. The color you choose must appeal to your target audience. If your target audience are middle-aged men, for instance, you might need to use masculine colors such as black and blue. Having a target audience who are all female teenagers, on the other hand, may require you to choose feminine colors such as light blue and pink.
Image
Think about the kind of image that you want to your website to have. Do you want your visitors to portray an image of enjoyment? Then you might need to use a combination of lively colors. If you want them to depict an image of elegance on your site, go for colors such as black or violet, and red. When it comes to business, image may not be everything but it matters a great deal.
The meaning of colors
The background color of your site and the color of your text, headlines and sub headlines can all have a psychological impact on your visitors. Here is a list of colors with the kinds of mood they express.
- Red
This color is associated with love, passion, power, danger, warning, excitement, impulse, aggression, action and adventure.
- Blue
Blue exudes coolness, trustworthiness, success, seriousness, calmness, professionalism, freedom, patience, loyalty, peace, sadness, and depression.
- Yellow
This color is associated with optimism, happiness, brightness, light, and joy.
- Orange
Orange exudes friendliness, warmth, approachability, energy, playfulness, courage, celebration, fun, youthfulness, creativity, and comfort.
- Green
Green means life, naturalness, restfulness, health, wealth, and prosperity. In certain contexts, this color implies decay and toxicity.
- Violet
This color exudes wisdom, sophistication, celebration, loyalty, justice, ambiguity, uncertainty, luxury, fantasy, and dreams.
- White
White means purity, cleanliness, youth, freshness, peace, innocence, and simplicity.
- Pink
This color is associated with softness, sweetness, innocence, youthfulness, and tenderness.
- Brown
This color is associated with comfort, strength, stability, credibility, earth, nature, primitive, and simplicity.
- Gray
Gray exudes security, maturity, and reliability.
- Black
This color is associated with power, elegance, secrecy, mystery, seriousness, and darkness.
Colors also help in communicating your message and strengthening your brand awareness. It is important you choose a web design company that can create your website using the most effective and appropriate colors. Visit this website for help.
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